Healthcare · Branding · B2B

RAD Technology

The Future Is RAD

Engineering a visual brand system to bridge the gap between construction and healthcare industries. Impressions on LinkedIn grew 53.7x, generating new B2B leads.

53.7x

LinkedIn Impressions

Generating new B2B leads

6x

LinkedIn Engagement

Decision-maker reach

25K+

Web Clicks via Social

Qualified traffic to new site

The Challenge

Crafting a Campaign Around Industry-Shaping Innovation

RAD Technology has transformed how healthcare facilities are built with its patented modular construction solutions. More than 80% of each build is manufactured off-site, enabling fully customized, code-compliant hospitals to be erected in a fraction of the time.

The challenge: How do you clearly communicate a construction process that unfolds over months — and make it visually compelling to healthcare decision-makers in seconds?

Studio 3 was engaged for full creative services — branding, website design, 3D animation, photography, and integrated B2B campaigns across social, search, and digital ads.

The Vision

Distill RAD's value proposition into clear creative expression across all marketing mediums — from a 5-second loop to a 3-minute brand film.

The Breakthrough

3D graphic animation. Months of construction compressed into seconds of video — showing full builds from foundation to facility in ways no live-action shoot could capture.

Technology & Services

A Multi-Discipline Creative Engagement

Branding

Visual Brand System

In-depth branding process that established strategic direction and elevated brand visuals. Refined typography, restrained color, generous whitespace — a system that carries through every touchpoint.

S3 Content Platform

27 Redesigned Pages

A visuals-first website built on S3 Content Platform. Minimal copy, maximum impact. 3D animations and live-action video lead while minimalist messaging tells the story.

S3 Video & Photography

4 States, 8 Videos

Crews traveled to Washington, Colorado, Michigan, and California to film completed RAD facilities. Custom 3D animation compressed months of construction into seconds of video.

Social Media Marketing

B2B Social Strategy

Targeted B2B campaigns across LinkedIn, Instagram, and Facebook. 3D-animated videos and FAQ content targeted healthcare decision-makers. LinkedIn served as the lead channel — impressions grew 53.7x.

SEO & Digital Advertising

Integrated Multi-Channel

Complementary SEO and paid campaigns across search and social. Strategic boosting increased engagement rates 6x. Consistent templates and cadence reinforced the brand across every channel.

71x

Social Impressions Growth

14:03

Runtime Across 8 Videos

27

Redesigned Pages

“Their social team consistently creates high-quality, engaging posts that truly reflect our brand and message. We've seen a noticeable improvement in our web and social media presence since partnering with them.”

Relevance to Integrity

Creative Depth for a Complex Healthcare Story

Brand Consolidation Expertise

RAD needed to bridge two industries into one cohesive brand. Integrity faces a similar challenge — merging Xpress Wellness and Integrity into a single, unified identity. S3 has the branding depth to make that transition seamless.

Multi-Channel Campaign Execution

From 3D animation to LinkedIn strategy to SEO and paid — every channel working together. Integrity needs the same integrated approach: a website that performs, social that drives awareness, and campaigns that convert across 80+ markets.

Premium Visual Storytelling

Complex healthcare propositions require more than bullet points. S3's ability to produce custom media — photography, video, animation — ensures Integrity's digital presence communicates the quality of care at every touchpoint.

Full-Service Under One Roof

Branding, web, video, social, SEO, paid ads — all in-house. No subcontractors, no coordination gaps. For a 80+ location rollout on a tight timeline, having everything under one roof is a competitive advantage.

Supporting Services

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