The Opportunity
Uniting Under
Integrity
Xpress Wellness and Integrity Urgent Care are merging into a single brand spanning 80+ clinics across Oklahoma, Kansas, and Texas.
Confidential Proposal
Digital Marketing Partnership Proposal
The Opportunity
Xpress Wellness and Integrity Urgent Care are merging into a single brand spanning 80+ clinics across Oklahoma, Kansas, and Texas.
Vision
Unified Digital Front Door
Unify 80+ locations under one powerful digital brand. A single platform that patients trust regardless of which clinic they visit.
Creative
Technology
Merge Xpress Wellness and Integrity Urgent Care into a high-performance parent brand without losing local equity.
Delivering "Urgent Care speed" for check-ins while establishing "Primary Care trust" for long-term health journeys.
A mobile-first experience that geolocates patients instantly and converts them through custom flows, from first search to booked appointment.
Integrity Care Group — Digital Growth Engine
SEO Equity Risk
The danger of losing traffic and rankings when switching domains to integritycaregroup.com.
Rural Connectivity
Ensuring load speeds for rural populations on 4G/LTE connections.
Diverse User Journeys
Confusing a user looking for “Occupational Medicine” with “Virtual Urgent Care” flows.
Callout
"Website in a Website" Architecture. One parent brand, 80+ local experiences, all from a single CMS.
A single CMS powering individualized clinic pages with local content, providers, hours, and services. Each clinic gets a tailored experience, all from one platform.
Patients see their clinic's specific hours instantly. Centralized theme control with decentralized data. One brand, infinite local permutations.
Once a patient selects a location, every page they visit reflects that clinic's data. No reselecting required. Seamless, contextual browsing throughout.
"Website in a Website" Architecture & Persistent Session
Powered by the S3 Content Platform™, we move beyond standard WordPress limitations for true enterprise scalability. Our headless DatoCMS architecture, paired with S3 Multi-Location Technology™, enables robust, dynamic management for all 80+ local clinics.
The S3 Content Platform™ is engineered for speed. Image sizing and code are specifically optimized for rural 4G/LTE connectivity, utilizing edge rendering via a global CDN to reliably hit sub-2.5s Largest Contentful Paint targets.
Server-side tag management and HIPAA-aware patterns come standard. Protected by our proprietary native integrations and LeadLoop™ infrastructure, your patient data stays strictly within your controlled environment with zero third-party data leakage.
Every touchpoint, from search to scheduling,
is designed for thumbs first, desktops second.
Find a Clinic
Recent
Search
Results near OKC
12 clinicsResults
NW 23rd Street
Integrity Care NW 23rd
Urgent Care · Occupational Medicine
2301 NW 23rd St
Oklahoma City, OK 73107
Mon–Fri: 8 AM – 8 PM
Sat–Sun: 9 AM – 5 PM
(405) 555-0123
Detail
Mockups for reference only. Not final Studio 3 deliverables.
From first click to booked appointment. A fully custom, on-domain scheduling experience connects the patient directly to Integrity's EHR system, powered by LeadLoop's backend intelligence. No third-party widgets, no data silos, no manual entry.
EHR System
Mockups for reference only. Not final Studio 3 deliverables.
Custom API integration with eClinicalWorks. Patient data flows directly into the EHR with no manual re-entry and no middleware.
Form fields mapped to eCW database fields, minimizing staff workload. Insurance, visit type, and location data pre-validated before submission.
A/B tested form flows, multi-step intake with progress indicators, and SMS follow-up for abandoned bookings via LeadLoop.
Migration Strategy
Xpress Wellness has built significant organic search authority over years of consistent content and local SEO work. A typical site migration risks losing that equity overnight. S3's approach preserves rankings through careful redirect mapping, domain authority management, and phased content migration, so traffic continues to grow through the brand transition.
Based on S3 Year 1 outcomes across healthcare consolidations including 100+ practice migrations.
Every existing URL mapped and redirected to preserve link equity and search rankings throughout the transition.
Xpress Wellness authority transferred to the Integrity brand through structured domain consolidation and canonical strategy.
Content migrated in stages with continuous monitoring, so any ranking fluctuations are caught and corrected in real time.
Every pixel, color, and interaction maps back to Integrity's established brand identity. We don't redesign the brand, we translate it into a living system that scales across 80+ locations.
Font selection for example only; pending client brand guide
Color selection for example only; pending client brand guide
Illustrative components; final design follows approved brand guide
A unified token-based system of colors, typography, spacing, and components ensuring every page across every location feels unmistakably Integrity.
Centralized design control with local flexibility. Clinics can customize content within brand guardrails, never breaking visual consistency.
Each location gets its own SEO-optimized pages, service lists, and provider profiles, all generated from a single content model that scales to 80+ clinics.
The Engine
Every S3 site ships with measurable performance commitments. These are not aspirational targets. They are contractual baselines monitored in real time across every clinic page.
Largest Contentful Paint
Page content loads in under 2.5 seconds, even on rural 4G connections.
Interaction to Next Paint
Every tap, click, and scroll responds instantly with no perceptible lag.
Google Performance Audit
Consistent 90+ scores across all pages, verified through automated weekly audits.
Slow sites lose anxious patients.
Google uses Core Web Vitals as a direct ranking signal. Faster sites rank higher, convert more patients, and reduce bounce rates in rural markets where connectivity is limited. For Integrity's 80+ locations, this means more patients finding care through search, not fewer.
Case Studies
The Plan
Seven phases. 135–160 days. A clear path from discovery to launch.
Discovery
Design
Content Edit / Additions
Development
Integration
Testing, QA, & SEO Opt
Launch
While we have the capabilities to accomplish this within a compressed timeframe, our experience across many such projects is that this scope of work requires adequate time for client-side decisions to maintain the integrity of the goals established. Timelines and budgets are proposed estimates and subject to refinement during the Discovery phase.
Dependencies: EHR API documentation & final brand guidelines from Integrity
Explore the deliverables
Working with S3
Because healthcare marketing demands a team that lives and breathes it.
80% of our clients are medical. We understand patient journeys, compliance requirements, and the nuance of healthcare decision-making.
LeadLoop, Headless CMS, and Edge Rendering built in-house, not licensed. Total control over your digital infrastructure.
Server-side tag management and privacy-first analytics. No third-party pixel exposure. Patient data stays protected.
Standard Project
$130,000
Partnership Option
$75,000
With Monthly Retainer
Plus ongoing services:
Hosting / Maintenance
$2,500/mo
SEO
$150/location
Let's Build Together
Jamie Butterworth, CEO
Studio 3 Marketing
